How To Create A Small Business Marketing Strategy That Will Triple Your Profits This Year

What does a small business marketing strategy mean to you? Some people automatically think in terms of their company’s long-term goals. When they start their small business, they create a long-term business plan, including a marketing strategy, that will help them develop their company over time. Others think of a small business marketing strategy as a single campaign. They create a marketing campaign for one product or service they offer, and create a series of marketing tools that will help them sell that product or service.

While both may technically be correct, there is a distinct difference between the two. One creates a stream of income for a short period of time (typically a few weeks to a few months), while the other ensures you have a stream of income coming in on a regular basis.

In order to ensure an effective small business marketing strategy, you must have three things in place.

1. Multiple marketing tools in place. Every day a person is marketed to 60-100 times. You see banners on the sides of busses, advertisements in newspapers and magazines, and coupons in your mailbox. It’s easy to see why marketing tends to become almost non-existent in our minds.

But the thing that a good marketer realizes is that he has to use different marketing tools to reach different target audiences. Everyone has a different attention span. Everyone is searching for different products and services at different times. A good small business marketing strategy has multiple tools in place to capture a prospects attention when he or she is ready for our product or service.

The key is to knowing who your ideal clients are. The more you know about them, the more you’ll be able to reach them in a manner that’s best for them. Good marketing tools are:

* direct mail postcards

* direct mail letters

* advertisements in magazines

* advertisements in newspapers

* neighborhood postcard packs

* door hangers

* flyers

* brochures

* promotional products

* tradeshows

* billboards

* bus stops

* school buses

* regional transportation systems

* sponsorship of school athletics

* and much more

An ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.

2. Use those marketing tools over long periods of time. Once you have your marketing tools in place, continue to use them again and again. Probably the biggest mistake a small business owner makes is to grow tired of his own marketing campaign, and abandoning it before it’s realized its full potential.

The average campaign takes a person 8 – 12 times of viewing the same material to recognize the information and take action. If you quit running a campaign before you reach the 8 – 12 times average, you won’t achieve your desired results.

An ideal small business marketing strategy will provide goals to seek out longevity in marketing campaigns. While nuances of a campaign can change (i.e. changing ad advertisement to showcase seasonal products) the structure of the campaign should always remain the same.

3. Use those marketing tools in many different places. Your prospects come from a variety of different sources, and have a variety of different interests. Mailing your brochure out to prospects is a great way of marketing; but you may also do well by placing your brochure in offices of complimentary businesses. Advertisements may work well in your local newspaper; but they may do just as well in an industry trade publication. Direct mail postcards may inspire a lot of people to pick up the phone and call you; but it may motivate more people to visit your website.

Creating a handful of tools to use in your campaigns provides you with the resources. Getting those tools into the hands of your prospects is what requires a plan.

An ideal small business marketing strategy will be a long-term plan that involves creating marketing tools, putting them into the appropriate places, and leaving them in place long enough to let them work.

Copyright 2006 Vision Business Concepts Inc

Small Business Marketing Materials

Small business marketing materials introduce a product to its consumers. The marketing materials detail the features of the product to the public. Small business marketing materials are intended to grab the attention of the public and enhance sales. Marketing materials play a significant role in the positioning of the product in the market. These materials include collateral materials, advertisements and technical tools such as websites and emails.

Marketing materials are designed carefully since they reflect the quality and credibility of the business concern. A small business is always in search of unique marketing materials to withstand the severe competition in the market. The text in the material must compel the consumer with a new offer or information. Small business marketing materials must be standout pieces, highlighting the product.

Small business marketing materials should also be cost effective, since the marketing budget is limited for a small concern. The appearance of the material is important. All the materials of a concern must maintain a unique family look. They are designed according to the strategy of the business. Professional designing is preferred to harness technological advancements in this field. It utilizes different combinations of colors and graphics to make the material more attractive. In technical materials, the possibilities of animation are also exploited. Good quality photographs of the product are included to detail the parts and their purpose. Marketing tips remind us to use effective design without extravagant splashes of color.

Small business marketing collaterals comprise printed materials such as brochures, logos, newsletters and business cards. Advertisings such as banner ads, sign boards, trade show handouts, magazine and directory ads are also marketing materials. Technological advancement has now introduced a wide scenario of web marketing. Websites and email alerts are potential marketing tools. Email alerts and affiliate marketing sites form effective marketing materials. Complimentary gifts such as shirts, caps, pens and curios with the company logo are marketing materials that appeal to the public.

The design of small business marketing materials is usually entrusted to advertising firms. Professionals with technical excellence and creative experience are essential for good designs. The material design must be consistent to avoid confusion among consumers. Guidelines and templates for designs are available on Internet sites.

VoIP Business Solution – Today’s Modern Office

With today’s current communication technology many businesses are seeking out a Business VoIP solution to connect their office VoIP PBX with a VoIP provider service to decrease cost of company calls dramatically. This is obvious from the fact that a traveling sales representative once had to report to the corporate office about the sales figures through public phones or mobile phones.

The most rewarding benefit of a VoIP business solution provides your company with the ability to virtually operate your business operation from any location, plus having the flexibility allowing your employees to work from home or wherever them may desire.

Wireless VoIP provides huge flexibility to a workforce that is geographically spread out, VoIP solution employees can be connected to a WiFi-based home and office networks, meaning they can be quickly reached wherever they are. Users can easily activate any working telephone into their office phone, allowing them to place and receive calls from remote phones, have the ability to display a business line ID and route billing calls back to the office.

Wireless VoIP can also dramatically improve call quality, especially in congested areas such as office blocks; basements etc where traditional mobile network coverage is usually patchy at best.

The advantages of a VoIP business phone system, all the offices on a LAN or WAN can share the benefits of having a common office phone system. In addition, even if you have offices at different locations, Business VoIP allows calls between them via extension dialing, making it a zero cost call. VoIP also allows you to safely set up a fully functioning office anywhere a broadband connection is available including the home office and telecommuters.

Today’s office voice communication systems feature call forwarding, voice mail, conferencing, hunt groups, hold and divert, and more. VoIP business services allow company offices to make calls to one another by dialing extensions that may be in the same office or at a remote office without incurring long-distance charges. This modern day technology also allows business managers now to conduct meetings with full audio-visual interaction from the safety and comfort of their office or home or anywhere there is a high speed internet connection.

Many companies use a central office exchange service know as Centrex, which is basically a VoIP PBX solution in which all routing occurs not on company premises, but at the local telephone company. With a business class VoIP T1 system, service is usually delivered to your office and provides both VoIP voice lines and Internet service.

Businesses with Centralized Operations: Since VOIP Hosted PBX service combines all business locations and remote employees together under one system, if a business has an office in an area affected by a disaster, they can easily direct one of the other office locations to handle all calls being made to the affected location. Make sure to compile a list of all the features your business or office and may benefit from today, and possible future expansions as your business grows.

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